A new look!
NEW! GSUSA's launch of the revitalized Girl Scout brand in New York will take place on July 6, 1:30 pm (CST)! You can watch the launch live through this Ustream link provided by GSUSA - click here.
About the refreshed GS brand ...
On the cusp of our 100th anniversary, Girl Scouts of the USA (GSUSA) our national organization, has been working to answer an important question ... how does Girl Scouts remain relevant to girls today and going forward?
To answer that question, GSUSA worked long and hard on a new look and concept which would appeal to both girls who are already Girl Scouts and to those who have not yet joined.
A revitalized national brand for Girl Scouts was developed; including the new logo you see on this page. The Girl Scout logo has been refreshed, and the color green has been reclaimed.
But the refreshed GS brand is more than just a great look. Based on GSUSA’s national research on remaining relevant to girls today, a brand idea was developed, leveraging the power of a question:
“What did you do today?”
This message serves as a tool for engaging and speaking to the individual (as girls wanted it to). The new idea in the form of a question challenges girls to have another look at Girl Scouts, and to rethink (in a good way) the choices they make every day. The answer to the question is as varied as each girl; it is the power of what Girl Scouts offers to every girl, everywhere.
Other new GS brand info (as it becomes available):
* Info sheet/FAQs on what to expect, how GSHS will incorporate the new look
* News release from GSUSA on the refreshed brand
* Link to the GSUSA brand micro Website
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